If your plumbing business has a website, you should support it with multiple marketing tools. Marketing efforts relying solely on one platform can slow business growth and development.
If this reflects your marketing strategy, it’s time to diversify your plumbing advertising to generate new leads and prospects.
What is an Ad Stack?
An ad stack is a collection of technologies and tools advertisers use to manage and optimize their ads. This multi-layered system assists businesses in buying, selling, and delivering digital ads across multiple channels and platforms.
An ad stack typically includes components that work together to streamline the process and enhance the effectiveness of advertising campaigns. This multi-faceted approach includes technology like ad tech software, agency and consultancy services, and even artificial intelligence.
In this article, we’ll explore the crucial steps in developing a diversified plumbing ad stack that will suit your growing business needs. Let’s dive in.</p
Diversification is key for two reasons: it reduces risk and aids expansion into new markets and industries, leading to greater profitability.
In today’s competitive world, plumbing and home service businesses need multiple channels for customers to find your business. A diverse ad stack might include:
- Search engine tools
- Paid social media campaigns
- Pay-per-click ads
- Artificial Intelligence (AI)
Search Engine Tools
The first step in your marketing approach is to attract new clients through online searches. It’s vital to optimize your website effectively so potential customers can find your plumbing business. Utilize SEO and SEM tools to increase visibility through keyword searches.
Search engine optimization is essential in any digital marketing strategy, as it impacts your online visibility. Appearing on the first page of a Google search for relevant keywords makes your business seem more trustworthy and legitimate. Properly executed SEO efforts can significantly attract new clients.
Search engine marketing (SEM) involves paying Google to show your ads in search results. It’s an effective way to grow your business in a competitive market.
SEM allows you to place your advertisement in front of motivated customers ready to purchase. Incorporating SEM tools into your ad stack can be a wise investment if you’re prepared to budget for paid ads.
Pay-per-click (PPC) ads are a key component of SEM, where advertisers pay a fee each time their ads are clicked. These ads aren’t exclusive to Google but are commonly used on the platform.
PPC ads are effective in driving qualified traffic to your site, promoting your plumbing services locally, and attracting new customers. They can be in various formats, including text, images, videos, or a mix, appearing on search engines, websites, social platforms, and more.
Content Creation Tools
Content creation boosts organic traffic and search engine rankings. Social media marketing and content creation are effective ways to diversify your plumbing advertising.
Social media’s personal nature makes it easy to target ads to specific demographics or locations. Your ad stack should include multiple social media platforms for a diversified approach.
Paid Social Media Campaigns
Social ads are dynamic and efficient, easily targeted, interactive, and adjustable. Research each platform, keeping your objectives and target audience in mind.
Besides attracting new customers, social ads can re-engage existing customers or followers. With a variety of platforms and ad types, you can cater to different audiences, increasing potential customer engagement. Local-specific sites should also be considered for paid social media campaigns.
Use various ad forms and experiment with different media types, like static display ads, video ads, native ads, and interactive ads. Tracking engagement with different strategies helps determine what resonates with your audience.
Artificial Intelligence Tools
AI marketing is rapidly evolving, reshaping traditional marketing strategies. It can enhance your business by analyzing keywords and improving search rankings.
Research with AI
Automate tasks like keyword research and local market trends with AI. Sweet Media Digital Agency’s AI tools can accelerate results by improving SEO and keyword distribution.
AI can also improve website content for better keyword visibility and organic search placements. Streamlining research efforts with AI maximizes efficiency.
Engaging clients and maintaining customer experience are crucial for retention. AI chatbots can guide potential customers and answer questions about your services.
Sweet Media Digital Agency’s AI Chat provides automatic customer engagement, showing your business is well-managed and tech-savvy.
Need Some Extra Help?
Building a diverse ad stack is not a one-size-fits-all process. It may require trial and error to find what best suits your brand and budget. Ready to elevate your marketing? Sweet Media Digital Agency can assist with boosting your business on Google using SEO, paid advertising, and AI. Our team utilizes AI, content, and SEO techniques to elevate your business to new success levels. Start with Sweet Media Digital Agency today.